Do Good Program (old)

We're global citizens and choose to use a socially-conscious business model to give back. Look Good. Do Good.

Proof Eyewear is a small, independent eyewear brand that was founded in 2010. We have been pioneering wood and sustainable eyewear ever since then, and all of our products are created with this mindset of sustainability.

From sustainably harvested wood to eco-friendly and biodegradable acetate, to recycled aluminum; all of our frames carry this feature of sustainability.Along with this, Proof Eyewear is also committed to making a positive impact in our local & global communities through our Do Good initiatives. Since our start in 2010, we’ve helped provide tsunami relief in Japan, child soldier rehabilitation in Africa, and reforestation in Haiti. In 2013, we embraced the idea of donating funds on a project-by-project basis. That year, we started by donating funds to build two eye clinics in India, which continue to provide sight–giving cataract surgeries to those in need. We have also traveled to a number of other areas around the globe where we have gone to fund eye clinics and other various community projects. These places include El Salvador, Philippines, Uganda, Nepal, and Peru. We have also donated money to The Nature Conservancy to help fund conservation here in the US. But in 2021, we shifted our focus to reforestation efforts and have partnered with the Eden Reforestation project to achieve this. Now, for every frame purchased, five trees will be planted in areas in Africa.

Health + Vision

We make Health & Vision initiatives a priority on all of our Do Good projects. This includes hosting health screening clinics in underprivileged countries, sponsoring cataract, club foot, and cleft lip surgeries and providing glasses to those in need.

Empowerment

We focus on Empowerment projects aimed to provide solutions that won’t pay off a problem temporarily but will facilitate permanent change in people’s lives.  Previous initiatives include sponsoring micro-loans for entrepreneurs in vulnerable populations, supporting women & children in Safe Houses, and leadership building workshops in orphanages. 

Environment

The Environmental protection efforts around the world ranges from reforestation efforts to the protection of wildlife reserves. Sustainability is one of Proof’s founding principles, and we continue striving to reduce our environmental impact.

Education

We focus on Education initiatives with each of Proof’s Do Good projects. This includes everything from covering school enrollment fees and supplies, reconstructing school buildings, leading entrepreneurship classes and more. 

Health+Vision
Empowerment
Environmental
Education
Brothers

Do Good Program

By embracing a socially-conscious business model, the idea of our Do Good Program is to give back on a project-by-project basis. We've partnered with organizations like the Nature Conservancy in Idaho and Boarding for Breast Cancer to provide funds that directly benefit the people and places closest to us.

Globally, we've been able to partner with HELP International to travel, volunteer and donate to our projects in India, El Salvador, Nepal, the Philippines and this winter, Uganda. Thanks to our customers' support, we've donated over 12% of annual profits to our Do Good Program believing that even a small amount can dramatically shift the trajectory of people's lives.

Whether it be in Idaho or India, for maintaining land or providing eye care, we consider ourselves global citizens and will continue to use a socially conscious business model to do good. 

photo courtesy of Sam Potter

 

The Nature Conservancy Project   -   India Project   -   El Salvador Project   -   Nepal Project  -  Philippines Project  -  Uganda Project

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  • Current Projects
  • Past Projects
  • Future Projects

Do Good Program - Current Updates

  • Each frame now plants five trees
    Each frame now plants five trees

      Proof Gives Back Here's a little update... In an effort to be adaptive in the ways that Proof gives back, we have decided that while we wait for international travel to be safe again, we partner with Eden Reforestation to plant five trees for every frame sold. Information on Eden Reforestation Projects: Eden takes a holistic approach to reforestation and ecological restoration. They partner with villages committed to restoring their forest, and then hire and train locals to plant new trees. The reforestation provides the villagers with consistent income that helps them provide for their families. The villagers protect...

  • The Peru Project // March 2019
    The Peru Project // March 2019

    THE PERU PROJECT // MARCH 2019a look back. We firmly plant our roots in the belief that “Everyone has wings to fly, some just need a little help.” This principle fuels our annual Do Good Program; supporting people and places needing a little more help. Through our partnership with HELP International, Art of Visuals, and our Proof customers, we set out on our 8th Do Good project March 7 – 17th to Peru.   6.9 million Peruvians currently live in poverty, 44% of whom are in rural Peru. According to Peru’s National Statistics Institute (INEI), the country’s poverty rate rose...