Proof Updates

  • 8 Tips to Get the Most Out of Your Proof Sunglasses
    8 Tips to Get the Most Out of Your Proof Sunglasses

      We all know how it goes - you keep your sunglasses in your car’s center console and the next time you pull them out you can’t see through the scratched lenses, or your mom shows up for a surprise visit and greets you with glasses crushing hug. We don’t want that to happen to you! Here are a few easy tips and tricks to make sure you get the most out of your Proof frames. 1. Keep those Frames cleanMake sure you’re regularly cleaning your glasses - not only will it make looking through them a lot easier, but...

  • Proof Frontier Project: Jo Savage
    Proof Frontier Project: Jo Savage

    Photographer Jo Savage recently headed out on a road trip to Baja Mexico + Southern California with a few of her friends. She was kind enough to document the trip for our latest Proof Frontier Project. The mission was to take a girl's road trip to Baja Mexico and Southern California. To effectively complete the mission we planned camping on bluffs next to the Pacific, eating copious amounts of $1, fresh fish tacos with the best homemade salsa in Mexico, lots of beach time, sipping fresh coconut water, interacting with locals and making new friends. Sunny days and the constant sound...

  • Local Natives at Proof HQ
    Local Natives at Proof HQ

    Our Proof Flagship store is located in the heart of downtown Boise. Lucky for us, we are in close proximity to many different concert venues. Every so often touring artists make their way into our shop. Last month was no exception when we were visited by Local Natives, an Indie Rock band out of California. Just in case you're not familiar with these guys, which seems unlikely considering their 2.6 million monthly listeners on Spotify and multiple world tours, we'll give you a quick intro. Local Natives released their first album called Gorilla Manor in the United States in 2010...

  • Proof in Cuba
    Proof in Cuba

    Proof boss Tanner recently explored the beautiful country of Cuba with his wife, Dar, and their daughter Florence. Dar was kind enough to give us a little insight on their adventure.   I have always thought that if I were to go back into time, the 60's would be my jam. I could see myself being that girl who was commonly seen at the soda shop drinking milkshakes and eating penny candy while listening to the ol' juke box. Cuba was probably the closest thing I'll ever come to going into a time machine and it was kind of awesome....

  • Summer Road Trip Tips + Spotify Playlist
    Summer Road Trip Tips + Spotify Playlist

      The days are getting longer and summer is calling our names - to us, nothing says summer more than the perfect road trip. We've rounded up four tips to make sure you make the most of your summer adventures, no matter where the road takes you. Stock Up On Fuel We don’t just mean for your car (but that’s pretty important too…) - make sure you stock up on your favorite snacks before hitting the road. Whether that means picking up a dozen donuts or raiding the junk food aisle of your neighborhood corner store, make sure you plan accordingly....