Proof Updates

  • Proof Frontier Project: Andrew Santoro
    Proof Frontier Project: Andrew Santoro

    Photographer Andrew Santoro recently took his Proofs on some adventures around his home state of Florida.  If I told you that Florida isn't all about beaches and palm trees, would you believe me? There's plenty of that, but the sunshine state is also home to huge waterfalls, extensive cave systems, and, of course, a lot of humidity. Two state parks in the Florida Panhandle show off this diversity: Falling Waters and Florida Caverns. Falling Waters is home to the tallest waterfall in Florida (it stands at 72 feet and cascades into a massive sinkhole), while Florida Caverns has some of...

  • Finding Nirvana in Nature
    Finding Nirvana in Nature

    Guest blogger Andrea Paz (@yogabyandrea) shares her experiences with outdoor yoga.   "The best remedy for those who are afraid, lonely, or unhappy is to go outside, somewhere where they can be alone with the heavens, nature, and God. Because only then does one feel that all is as it should be and that God wishes to see people happy amidst the simple beauty of nature. ...I firmly believe that nature brings solace in all troubles." - Anne Frank   Close your eyes and imagine a picture of a place that you would use to describe the words beautiful and peaceful....

  • #FoundSero: A Year On the Road
    #FoundSero: A Year On the Road

    It has now been one year since our Ambassadors Tracy, John and RainDog started living out of their van. Their eye-catching 1991 VW Westfalia is what they call home, and with all the toys hanging off it, you know there are some good times to be had. Here are some of their top moments from across Canada. Arriving at Cape Spear, the most eastern point in Canada. Nowhere to go but west from here and only amazing adventures ahead. Stand-up paddling with icebergs. Maybe one of the coolest (pun intended) paddles John has done. Twillingate, Newfoundland.  They told us to...

  • July Events Preview
    July Events Preview

      Event season is in full swing for us here at Proof, and we are excited for even more chances to meet all of you! The month of July is action packed for us, so read below to see how you can be involved in our next adventures!   July 6 | First Thursday First Thursdays at the Proof Flagship store have proven to be one of the hottest spots in downtown Boise. On Thursday, July 6 from 6 pm-9 pm we will be having a sample sale (while supplies last). All frames will be final sale and will go...

  • Proof Frontier Project: Jordan Craig
    Proof Frontier Project: Jordan Craig

    Jordan spent the last few weeks of the year on an epic cross-country road trip with friends. Read on to hear about the trip + how travel has affect Jordan, and scroll to the bottom to see the full Frontier Project!  With today’s technology, we can easily see the world through a phone, computer, tablet, or any electronic device. People often gain satisfaction in seeing rather than fully experiencing. Vicariously living through their favorite explorers on instagram, many of us are inspired but few of us take the necessary steps to become fully immersed in the destinations we fantasize about....