Proof Updates

  • Run For the Hills
    Run For the Hills

    What's better than camping under the stars? Camping under the stars with 60 of your closest friends+ 11 of your favorite brands!  This year we attended Outdoor Retailer as spectators. This allowed us to wander around the event more than previous years, connecting and making even more new friends.  Outdoor Retailer is a trade show where the core purpose is to make connections with established brands, or newly launched brands. It has proven over the years to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.  After Outdoor Retailer this year...

  • Celebrity Golf Tournament
    Celebrity Golf Tournament

      From July 11th to July 16th, our friends at Decaro Auctions gave out over 90 Proof Eyewear Sunglasses and customized boxes to the celebrities competing in the American Century Championship Golf Tournament in Tahoe.  Some of those in attendance included : Stephen Curry from the Golden State WarriorsJerry Rice: NFL Hall of Fame and Wide Receiver Jason Kidd: Former NBA All-Star; Head Coach: Milwaukee Bucks Rob Riggle: Comedian/Actor   The American Century golf Championship has a long history of supporting worthy causes. Since the tournament’s inception 27 years ago, they have raised roughly $4.6 million benefiting many different national and local non-profits. Previous donations have...

  • 4 Easy Steps to Eco Friendly Camping
    4 Easy Steps to Eco Friendly Camping

    What is the key to any eco-friendly camping trip? Sustainability. We have four easy ways to make your next camping trip sustainable. Here at Proof we strive to use only the most eco-friendly and sustainable materials when constructing our frames. Our eco-collection is crafted from a blend of cotton based acetate and wood that has been sustainably sourced. Together these two materials create a frame that is both sturdy, stylish, and sustainable. We value sustainability because it means more time in the outdoors which allows us to connect back to our roots. Here are our top four tips to making your next camping...

  • August Events Preview
    August Events Preview

    The summer is coming to a close, and so is craziness of the Proof Event season. Join us for these final summer events. August 3 | First Thursday-Warehouse Sale // Boise, IDJoin us for our First Thursday, August 3 from 6-9pm. We will have select frames 50% off, some for only $40, and 10% off anything not on sale. We will have a local pop-up from Unhly Supply Things, Dmada, and The Garden City Projects. Boise Brewing will be on hand to quench your thirst (if you’re 21 and older of course). Come by, shop, and support local! August 19 | 4th Annual...

  • Proof Frontier Project: Andrew Santoro
    Proof Frontier Project: Andrew Santoro

    Photographer Andrew Santoro recently took his Proofs on some adventures around his home state of Florida.  If I told you that Florida isn't all about beaches and palm trees, would you believe me? There's plenty of that, but the sunshine state is also home to huge waterfalls, extensive cave systems, and, of course, a lot of humidity. Two state parks in the Florida Panhandle show off this diversity: Falling Waters and Florida Caverns. Falling Waters is home to the tallest waterfall in Florida (it stands at 72 feet and cascades into a massive sinkhole), while Florida Caverns has some of...