• Enjoy now, Pay later

    Enjoy now, Pay later

    MAKE A STATEMENT. Are you ready to MAKE A STATEMENT? Shop our collections of eco-friendly frames handcrafted from sustainably sourced wood, biodegradable cotton-based acetate, and recycle aluminum.  PAY OVER TIME. Enjoy your new frames today, and PAY FOR THEM LATER.  Pay for your purchase over 4 equal installments, interest-free.   LOOK GOOD NOW. Afterpay makes it quick and easy, all you need to do is select this option at checkout.

  • What's happening at Proof

    What's happening at Proof

      What's Happening at Proof It’s crazy to think that April’s 1st Thursday would have been the kick-off of our events season. So much has changed since we posted the event a month ago. As we always like to stay close to our community and keep you the most up to date with what is going on, here’s the inside scoop.  Here's What's Up Being a lifestyle brand focused on sustainability and giving back– we are ingrained around travel, adventure, and community–with the current landscape of the world we had to temporarily close our Flagship store in downtown Boise, cancel any...

  • Proof Frontier Project: Bethany Carpio

    Proof Frontier Project: Bethany Carpio

    L O V E "Constantly traveling as a photographer I have the opportunity to meet and see many new things. But rarely do I find the time to experience these new sights with the ones closest to my heart. This is why I made it my mission to spend a summer adventure not focusing on the new places but making the most out of the short moments that I had with my best friends." - Bethany Carpio --------------------------------------- ONCE YOU STOP FIGHTING THE TIME, LAUGHING, TRAVELING, OR SIMPLY JUST SOAKING UP THE SUN CAN BECOME ANY EVERLASTING MEMORY. EVERY SMALL ADVENTURE...

  • Proof Frontier Project: Lacie Landrum

    Proof Frontier Project: Lacie Landrum

    The Oldest National Park Lacie Landrum, @proofcrewambassador takes Proof along on a trip this past fall through the amazing sites to be found at Yellowstone. Enjoy, as Lacie tells the story of her adventure... --------------------------------------- Earlier this month my fiancé, Chris, and I spent several days exploring Yellowstone, the nation’s oldest national park. Yellowstone is home to some incredible geothermal activity, boasting over 10,000 hydrothermal features throughout the park. The landscape in the park is in a constant state of adaptation due to the geothermal nature of the land. On day one, we ventured North to from West Yellowstone. The first stop...

  • Proof Frontier Project: Kali Hylton

    Proof Frontier Project: Kali Hylton

    Hidden Gem Kali Hylton takes Proof along on a road trip with the girls exploring the hidden beauty found in Idaho. Enjoy, as Kali captures the vibes... --------------------------------------- A few friends and I ventured out to this secret spot in Bayview, Idaho with breathtaking mountainous views.  It's always super silent and deserted whenever I go there which is so incredible because a lot of cool spots in the Pacific Northwest are usually pretty saturated with people, so this beautiful gem is truly a unique place. It's a true representation of the PNW and all it has to offer. I feel so lucky to have...