• From Friend Zone to End Zone: A Love Story

    From Friend Zone to End Zone: A Love Story

    When Judah DeVilbiss, @blklblphotography began envisioning this photoshoot he immediately thought of Megan and David. And as much as they may look like it, they are not full-time models but they are in fact, real-life love birds!  Hailing from totally different regions, Megan from Seattle, WA and David from Frisco, TX, they both arrived at Boise State to attend college. Megan graduated with a Forensic Chemistry degree and David was recruited as a wide receiver to the Broncos Football team and graduated with a Communications degree.   "We have been dating for almost 6 months and everyday is an adventure," said Megan. David wearing Bannock...

  • Introducing: The Elmore

    Introducing: The Elmore

      Launching February 13 Brand new to our line, please welcome the Elmore! This cat-eye and wayfarer design is perfectly blended into one frame. A bold look for anyone wanting to stand out, with its sweeping brow and round bottom, the Elmore pushes the fashion envelope. Constructed from our signature sustainable materials: a blend of cotton-acetate and wood temples. Part of our Eco Collection, the Elmore supports Empowerment within our Do Good Program.  Handcrafted from cotton-based acetate & sustainably sourced wood Polarized anti-reflective lens | 100 UVA-UVB protection Stainless steel spring-loaded hinges — fits most face shapes & sizes Water and sweat-resistant Quote Inside: Adventure More!...

  • 2018 Valentine's Day Gift Guide

    2018 Valentine's Day Gift Guide

    14 Valentine's Day Gift Guide // Think Outside the Candy Box For this year's Valentine's Day consider treating your loved ones with the gift of giving back! Here's our top picks for V-Day appropriate presents:    1. ALEX AND ANI // POSITIVE IMPACT JEWELRY For your worldly bae, this necklace will stand as a sweet reminder of your love in the oh so romantic, French way. Not to mention, supporting Alex and Ani means you'll also be supporting over non-profits through their Positive Impact initiatives. 2. TOMS // ONE FOR ONE A dolled up version of the Toms we all know and...

  • Current Jams: Proof's Newest Spotify Playlist!

    Current Jams: Proof's Newest Spotify Playlist!

    What We're Listening To: Here's our latest playlist of the Proof Fam's top tunes. (List below) Apollo by OptycNerd Dangerous Night by Thirty Seconds to Mars On the Line by Faded Paper Figures Paper Love by Oh La Kanada Line of Sight by ODESZA feat. Wynne & Mansionair Baby I'm Dyin' by Lolawolf I Could Fight On A Wall by Aquilo  A closeness by Dermot Kennedy Good Nights by Whethan feat. Mascolo Cherry Corvette by Kai Straw Love by DJDS & Empress Of Lady and Man by Khruangbin Lay It On Me by Vance Joy They Want My Soul by...

  • Proof Frontier Project: Alina Garner

    Proof Frontier Project: Alina Garner

    Scouts My husband and I love adventuring together in the great outdoors. Fly-fishing, backpacking, hiking and birding are among our favorite activities, but we’re game for anything that gets us into that great green playground full of endless surprises. So with our recent move to Billings, MT, where winter seems to last for half the year, cross country skiing is the thing. We can ski out our backdoor, we can ski with our puppy, Kip, and we can ski at the base of the great Beartooth Mountains in Red Lodge. Endero StrapbackOntario With sunny skies on the forecast, we planned...