• Proof Frontier Project: Jordan Craig

    Proof Frontier Project: Jordan Craig

    Jordan spent the last few weeks of the year on an epic cross-country road trip with friends. Read on to hear about the trip + how travel has affect Jordan, and scroll to the bottom to see the full Frontier Project!  With today’s technology, we can easily see the world through a phone, computer, tablet, or any electronic device. People often gain satisfaction in seeing rather than fully experiencing. Vicariously living through their favorite explorers on instagram, many of us are inspired but few of us take the necessary steps to become fully immersed in the destinations we fantasize about....

  • Come for the Granite, Stay for the Waterfalls

    Come for the Granite, Stay for the Waterfalls

    Proof guest blogger Nathanael Billings on his recent Yosemite Trip. What’s the first thing that comes to your mind when you think about Yosemite National Park? If you’re anything like me, it would be Half Dome, El Capitan, and of course the iconic Tunnel View. A climber’s paradise, these granite monoliths rise thousands of feet above the valley floor and overshadow almost everything around. Indeed, when you first enter the park, the views you’re granted with are striking. You’ve never seen rock come out of the ground like that before. Everywhere you look there’s something new to be seen. You could...

  • June Events Preview

    June Events Preview

    Event season is upon us here at Proof, and we are excited for the chance to hang out with you! The month of June is action packed for us, and we can’t wait to see you out on our next adventures. June 9 + 10 | ESPN X Games QualifierThe ESPN X Games Qualifier comes to Boise! Make your way to Rhodes Skate Park to check out their recent renovations (including some incredible street art!) and see our skate collection frames, made from repurposed skateboard decks! We’ll be screen printing limited edition t-shirts and posters on site, along with selling...

  • 8 Tips to Get the Most Out of Your Proof Sunglasses

    8 Tips to Get the Most Out of Your Proof Sunglasses

      We all know how it goes - you keep your sunglasses in your car’s center console and the next time you pull them out you can’t see through the scratched lenses, or your mom shows up for a surprise visit and greets you with glasses crushing hug. We don’t want that to happen to you! Here are a few easy tips and tricks to make sure you get the most out of your Proof frames. 1. Keep those Frames cleanMake sure you’re regularly cleaning your glasses - not only will it make looking through them a lot easier, but...

  • Proof Frontier Project: Jo Savage

    Proof Frontier Project: Jo Savage

    Photographer Jo Savage recently headed out on a road trip to Baja Mexico + Southern California with a few of her friends. She was kind enough to document the trip for our latest Proof Frontier Project. The mission was to take a girl's road trip to Baja Mexico and Southern California. To effectively complete the mission we planned camping on bluffs next to the Pacific, eating copious amounts of $1, fresh fish tacos with the best homemade salsa in Mexico, lots of beach time, sipping fresh coconut water, interacting with locals and making new friends. Sunny days and the constant sound...