• Introducing: The Wilder

    Introducing: The Wilder

    Launching February 24 Brand new to our line, please welcome the Wilder! The Wilder is a mash-up of all the good stuff, it features stainless steel double bars along with stainless steel thin wire temples. Wrapped up in a bold, round shape, the Wilder is a one of a kind sleek look that is sure to stand out. Constructed from our signature sustainable materials: a blend of cotton-acetate and wood temples. Part of our Eco Collection, the Wilder supports Empowerment within our Do Good Program. Handcrafted from cotton-based acetate & sustainably sourced wood Polarized lens | 100 UVA-UVB protection Stainless steel spring-loaded hinges–fits...

  • Get off the struggle bus: 5 things to do every day

    Get off the struggle bus: 5 things to do every day

    Written by: Taylor Bothke, Marketing Intern @jcraigopro  Let's face it, we all need a little help getting off the struggle bus from time to time. Below are 5 things you can incorporate into your ever day life to avoid the struggle and make your day more productive!  1. WAKE UP AND GET OUT OF BED @tomkattt  I know just as well as anybody else, it can be difficult to leave your warm, cozy bed to get your day started! Hitting the snooze button for an extra 10-20 minutes is something that comes natural to most of us, but it doesn’t...

  • From Friend Zone to End Zone: A Love Story

    From Friend Zone to End Zone: A Love Story

    When Judah DeVilbiss, @blklblphotography began envisioning this photoshoot he immediately thought of Megan and David. And as much as they may look like it, they are not full-time models but they are in fact, real-life love birds!  Hailing from totally different regions, Megan from Seattle, WA and David from Frisco, TX, they both arrived at Boise State to attend college. Megan graduated with a Forensic Chemistry degree and David was recruited as a wide receiver to the Broncos Football team and graduated with a Communications degree.   "We have been dating for almost 6 months and everyday is an adventure," said Megan. David wearing Bannock...

  • Introducing: The Elmore

    Introducing: The Elmore

      Launching February 13 Brand new to our line, please welcome the Elmore! This cat-eye and wayfarer design is perfectly blended into one frame. A bold look for anyone wanting to stand out, with its sweeping brow and round bottom, the Elmore pushes the fashion envelope. Constructed from our signature sustainable materials: a blend of cotton-acetate and wood temples. Part of our Eco Collection, the Elmore supports Empowerment within our Do Good Program.  Handcrafted from cotton-based acetate & sustainably sourced wood Polarized anti-reflective lens | 100 UVA-UVB protection Stainless steel spring-loaded hinges — fits most face shapes & sizes Water and sweat-resistant Quote Inside: Adventure More!...

  • 2018 Valentine's Day Gift Guide

    2018 Valentine's Day Gift Guide

    14 Valentine's Day Gift Guide // Think Outside the Candy Box For this year's Valentine's Day consider treating your loved ones with the gift of giving back! Here's our top picks for V-Day appropriate presents:    1. ALEX AND ANI // POSITIVE IMPACT JEWELRY For your worldly bae, this necklace will stand as a sweet reminder of your love in the oh so romantic, French way. Not to mention, supporting Alex and Ani means you'll also be supporting over non-profits through their Positive Impact initiatives. 2. TOMS // ONE FOR ONE A dolled up version of the Toms we all know and...