• Trip Getaway: The Nepal Project

    Trip Getaway: The Nepal Project

    We firmly plant our roots in the belief that “Everyone has wings to fly, some just need a little help.”This principle fuels our annual Do Good Program; supporting people and places needing a little help. Through our partnership with HELP International and our Proof customers, we have traveled, volunteered, and donated to projects in El Salvador, India, Philippines, and Uganda. This November we are heading to Nepal.   Find out more about the trip: here.  Want to join us? Enter for a chance to win: here.  

  • Proof On Tour

    Proof On Tour

    Proof Eyewear teamed up with John Mayer, The Dave Matthews Band, and the Reverb Eco Village this summer to spread the importance of being sustainable and going green! Reverb Eco Village at John Mayer Tour 2017 REVERB is a non-profit whose mission is to engaging concertgoers on how they can take action for the environment. They believe that being green is not all or nothing; that many people doing some things will have more impact than a few people doing everything. Everyone can be active participants in protecting the environment, and together this can create a measurable change. In addition to engaging with fans,...

  • The Nature Conservancy of Idaho

    The Nature Conservancy of Idaho

    Thank you!  With the help of our generous customers we raised $250 for The Nature Conservancy of Idaho! From May 22- August 22 in store and online we gave customers  the option to donate when they purchased a pair of Proof frames. 132 People took advantage of this opportunity to give back. Thank you to everyone who donated!   What is the Nature Conservancy? We are so glad you asked!The Nature Conservancy (TNC) is the leading conservation organization around the world working to protect ecologically important lands and waters for nature and people. In the past 65 years TNC have protected...

  • Run For the Hills

    Run For the Hills

    What's better than camping under the stars? Camping under the stars with 60 of your closest friends+ 11 of your favorite brands!  This year we attended Outdoor Retailer as spectators. This allowed us to wander around the event more than previous years, connecting and making even more new friends.  Outdoor Retailer is a trade show where the core purpose is to make connections with established brands, or newly launched brands. It has proven over the years to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.  After Outdoor Retailer this year...

  • Celebrity Golf Tournament

    Celebrity Golf Tournament

      From July 11th to July 16th, our friends at Decaro Auctions gave out over 90 Proof Eyewear Sunglasses and customized boxes to the celebrities competing in the American Century Championship Golf Tournament in Tahoe.  Some of those in attendance included : Stephen Curry from the Golden State WarriorsJerry Rice: NFL Hall of Fame and Wide Receiver Jason Kidd: Former NBA All-Star; Head Coach: Milwaukee Bucks Rob Riggle: Comedian/Actor   The American Century golf Championship has a long history of supporting worthy causes. Since the tournament’s inception 27 years ago, they have raised roughly $4.6 million benefiting many different national and local non-profits. Previous donations have...