• Welcome Back! // What you need to know.

    Welcome Back! // What you need to know.

      Hey #ProofCrew! After over two months of our temporary storefront closure, we are ready to open our doors once again on Tuesday, May 26th… but with some new updates. Proper steps have been implemented with direction from the national/state/local authorities to ensure we are operating in compliance with the health and safety of our employees, customers, and community. We can’t wait to see you again.  So, here’s what you can expect:  Safety comes first  Our team is currently being brought up to speed with the knowledge and training they will need to effectively do their jobs while meeting the...

  • Protect Your Eyes from the Coronavirus

    Protect Your Eyes from the Coronavirus

    Protect Your Eyes from the Coronavirus It might be seen as common sense when health officials say to refrain from touching your eyes, mouth, and nose to prevent the spread of coronavirus.  Something that you may not think about is protecting your eyes, throughout the day, to protect yourself from being exposed. Experts are now saying that coronavirus can be spread through the eyes, therefore, limiting your eye exposure can help keep you safe in the current pandemic. Wearing optical and sunglass frames can help to protect your eyes against infected droplets. These droplets are spread from those sick with...

  • Enjoy now, Pay later

    Enjoy now, Pay later

    MAKE A STATEMENT. Are you ready to MAKE A STATEMENT? Shop our collections of eco-friendly frames handcrafted from sustainably sourced wood, biodegradable cotton-based acetate, and recycle aluminum.  PAY OVER TIME. Enjoy your new frames today, and PAY FOR THEM LATER.  Pay for your purchase over 4 equal installments, interest-free.   LOOK GOOD NOW. Afterpay makes it quick and easy, all you need to do is select this option at checkout.

  • What's happening at Proof

    What's happening at Proof

      What's Happening at Proof It’s crazy to think that April’s 1st Thursday would have been the kick-off of our events season. So much has changed since we posted the event a month ago. As we always like to stay close to our community and keep you the most up to date with what is going on, here’s the inside scoop.  Here's What's Up Being a lifestyle brand focused on sustainability and giving back– we are ingrained around travel, adventure, and community–with the current landscape of the world we had to temporarily close our Flagship store in downtown Boise, cancel any...

  • Proof Frontier Project: Bethany Carpio

    Proof Frontier Project: Bethany Carpio

    L O V E "Constantly traveling as a photographer I have the opportunity to meet and see many new things. But rarely do I find the time to experience these new sights with the ones closest to my heart. This is why I made it my mission to spend a summer adventure not focusing on the new places but making the most out of the short moments that I had with my best friends." - Bethany Carpio --------------------------------------- ONCE YOU STOP FIGHTING THE TIME, LAUGHING, TRAVELING, OR SIMPLY JUST SOAKING UP THE SUN CAN BECOME ANY EVERLASTING MEMORY. EVERY SMALL ADVENTURE...