• Frontier Project: Brendan Williams

    Frontier Project: Brendan Williams

    The Ultimate Road Trip Brendan Williams, from @outboundmedia takes Proof along on a trip this past summer rock climbing in Joshua Tree National Park. Enjoy, as Brendan tells the story of his adventure... --------------------------------------- Living in the Pacific North West, rock climbing is tricky outside the months of April to September. It rains almost non stop for months until the granite becomes a distant memory. That’s why every year, many climbers make the pilgrimage to the southwest. When I began hearing the lore of sunny skies and flawless splitters, I gathered a couple of friends and that’s where the journey began....

  • Blue Light Technology // Why you need them.

    Blue Light Technology // Why you need them.

    Blue Light Lenses are Here!  What’s all the hype about? The hype has been real for the blue light lens technology- everyone is asking for it and everybody is wearing it. But why? We’ve been staring at screens for basically our entire lives (crazy right?) and nowadays are addicted to our phones. According to the American Optometric Association, digital eye strain has "a group of eye- and vision-related problems that result from prolonged computer, tablet, e-reader, and cell phone use." Issues range from blurry vision and dry eyes to headaches and neck pain. Within this process, we are exposed to...

  • Proof Frontier Project: Shaylyn Marie

    Proof Frontier Project: Shaylyn Marie

    The Enchantress: India Shaylyn Marie takes Proof along on a trip discovering the many exotic and chaotic backdrops of India. Enjoy, as Shaylyn tells the story of her travels... --------------------------------------- I’d long sought the enchantress that is India.   Her chaotic cities, vibrant markets, and people were the initial draw. From the stories I’d been told and the images I’d seen, it sounded like the ultimate travel dream. Although, I was not naive enough to assume travel in-country would be relaxing, per se. My first trip to this massive continent-sized country took me through the northern state of Rajasthan. Home to over...

  • Proof Frontier Project: Zach Testa

    Proof Frontier Project: Zach Testa

    Patterns & Textures Zach Testa takes Proof along on a trip discovering the many beautiful shades of the American southwest. Known for its diverse landscape and varying levels of foliage. Enjoy, as Zach tells the story of his travels... --------------------------------------- Summer drives through the American southwest are my favorite, and my Proof sunglasses are a great match for the burning Arizona sun. From striking red rocks to otherworldly sandstone formations, the landscapes here are like nowhere else. I met up with my friend and fellow photographer Trace (@tracehudson_) from Chicago, and we made the most out of his 3 days in the desert....

  • Proof Frontier Project: Jay Cros Photography

    Proof Frontier Project: Jay Cros Photography

    Texas Heat Jay Cros Photography captures the Proof aluminum, wood, and acetate collections in 3 separate photoshoots. Check out these rad shots captured in front of the beautiful Houston backdrop... --------------------------------------- ROOFTOP // "I wanted to enjoy the sunset on the rooftop because those are the best, which led to spontaneous rooftop photos." SUIT UP // "A good friend of mine is graduating this month so we were taking grad pictures and what better way to add some fresh sunglasses to complete his grad outfit." POOLSIDE // "Often it rains in Houston and the past 4 days it’s rained nonstop, this was...