Project Update: The Nature Conservancy

Posted on by Vierra Reid


As part of our commitment to sustainability and giving back, we teamed up with The Nature Conservancy​ to celebrate healthy outdoor lifestyles and educate the importance of conservation. For the entire month of June, 100% of the proceeds from the sale of special edition sunglasses was donated to The Nature Conservancy totaling over $12k.

The design of the shades was inspired by our love of nature. It features a salmon silhouette as a shout out to water and conservation in the West. The inside arm is inscribed with the words “Get lost in nature and find yourself.”

We full heartedly believe in the lasting differences TNC makes to our lands here in Idaho and all around the world. The project shed light on the importance of conservation efforts to a younger generation and we were honored to be included in the process.

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