Tenkara Rod Co. x Proof
Posted on by Vierra Reid
Lifelong Friends Team Up for Summer Collab
We've teamed up with fellow Idaho company, Tenkara Rod Co., to release a limited edition silhouette designed with the outdoorsman in mind. We believe that everyone should feel confident in getting outside, so this collaboration is an extension of that belief.
“Drew and I have been friends forever - from when we were teenagers to college roommates and now with our families living in the same city. We’ve always wanted to work together on a project, so this summer collab seemed too good to be true plus ‘testing out product’ is a nice excuse to go fishing.” Tanner Dame, COO of Proof Eyewear.
The Tenkara x Proof Sunglasses are a 6-base wrap ideal for any outdoor adventure, especially fishing. The silhouette features Carl Zeiss polarized lenses that provide crisp visuals, eliminate glare and offer UV protection. The limited edition sunglasses mix both brand aesthetics using wood temples and a salmon graphic on the inside of the frame. The packaging included with this collaboration is the first ever fly and sunglass case in one.
“Tanner and I have been working on this project for months, and our biggest goal with it is really to inspire people to get out and fish. The Tenkara fishing technique gives anyone the opportunity to do just that. With only a rod, a line, and a fly, you don't have to be an avid fisherman to get into Tenkara.” Drew Hollenback, Founder of Tenkara Rod Co.
The collaboration begins with an MSRP of $150 for the sunglasses alone and $300 for the sunglasses and a Tenkara fishing rod.