5 Beautiful Brands on Instagram
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Business2Community author, Thibaut Davoult, recently wrote an online article featuring 5 beautiful brands that are on Instagram. As we were scrolling through the list, we noticed some familiar brands and were completely delighted to see that our account made the list! So thank you IG community for following us on our Instagram journey! Here's the article: As a brand, you should always aim to increase engagement in order to grow your audience. For this, you have to share compelling content that inspires action among your followers. Sharing wonderful photos on your own is a great start, but getting help from your community is a notch cooler (and more effective). Instagram is known to be a powerful platform to source User Generated Content. These 5 brands are using one or several hashtags to gather UGC. Need some inspiration to do it too? Check out their accounts and a few ideas from us to get started.
Roots Canada – Outdoor clothingCanadian outdoor clothing brand Roots is putting together a striking Instagram account. With #FindYourAdventure, it manages to catch user generated photos and flaunts them over its website. But it doesn’t stop there: the best#FindYourAdventure Instagram posts are re-shared from the @rootscanada account, often alongside an inspirational quote which goes well with outdoorsey content (Mark Twain is always a good choice for that). The biggest lesson from Root is to spread your use of UGC throughout several mediums: your brand’s Instagram, website, other social channels… all are relevant choices depending on what you want to achieve.
Topo Designs – BagsFrom the get go, it’s very visible how Instagrammy Topo Design’s account looks. In addition to the beautiful photos…
- Topo uses a savant mix of owned and earned content to fill up its timeline. It sources photos where users mentions the brand’s Instagram account, or its hashtags.
- Topo has a secondary account for its flagship store (@topodesignsflagship) for more targeted photos and store-specific announcements. But you’ll note that it’s as beautiful as the main Topo account.
- Although most photos from Topo show products and have branding elements to them, they enter into a larger narrative. No sales pitch is to be found here.
- Topo replies to questions and feedback, like here for example. Many brands have learned to do so on Twitter, but only a few are already doing it on Instagram. However, this practice is picking up.