Featured Frame: The Boise

Posted on by Vierra Reid

Featured Frame: The Boise

This week's featured frame is The Boise.

Below are some of our favorite Boise highlights along with a promo code that can be throughout the weekend. Enjoy!

All about Boise..

"Boise, Idaho’s Capital City is unlike most cities. The City of Trees is a rare blend of urban and outdoors; active and relaxing; family-friendly and unforgettable. It boasts interesting and unique sites and attractions, unlimited recreation and diverse cultural offerings. At the foot of the scenic Boise Front, Boise boasts several Fortune 500 companies with national and international headquarters or divisions, sprawling high-tech campuses and a major university with a distinctive blue football field. This city, with a river running through it, enjoys its easily accessible outdoors as much as its eclectic urban offerings." -Visit Boise


Boise was founded as a city on July 7, 1863. 


BOY-see, not BOY-zee

How it got its name:

No one knows for sure, it’s either:

Captain BLE Bonneville of the US Army discovered Boise in “After trekking for weeks through dry and rough terrain, his exploration party reached an overlook with a view of the Boise River Valley. The place where they stood is called Bonneville Point, located on the Oregon Trail east of the city. According to the story, a French-speaking guide, overwhelmed by the sight of the verdant river, yelled "Les bois! Les bois!" ("The wood! The wood!")—and the name stuck.”


The name "Boise" may actually derive from the Mountain Men, after naming the river that flows through it. Around 1820 French Canadian fur trappers set trap lines in the area where Boise now is. The area is high desert so the tree lined Boise river made it a prominent landmark. The French Canadian's called it "La rivere boisee", when translated means "The Wooded River."


The City of Trees

Boise Foothills

The Boise Foothills rise above Idaho’s Capitol and largest city, providing a postcard backdrop that inspires and soothes the soul. An interconnected network of roads and trails course through these hills, linking not only neighborhoods with public lands but also connecting people with the natural environment. With over 130 miles of trails, there is something for everyone.

Boise State University

Boise State University, founded as Boise Junior College in 1932 in Indiana, is a metropolitan research institution offering students over 200 degrees and certificates from 7 different colleges. The university maintains the largest undergraduate nursing program in the state and offers the nation’s only master’s degree in Raptor Biology. As one of the fastest growing biomolecular research programs in Idaho, BSU supports researchers studying Alzheimer’s disease, breast cancer, artificial cartilage, chemotherapeutic drugs and other areas. It competes in NCAA Division I athletics, and the school mascot is the Bronco, chosen to reflect Boise’s western location and the wild horses that roamed the nearby Owyhee Canyonlands. An active student association rallies around its popular football program in the fall. There are ten fraternities and seven sororities on-campus.

Idaho Botanical Gardens

The Idaho Botanical Garden is located in the Historic District of the Old State Penitentiary. The Garden is dedicated to instilling intellectual curiosity and a genuine love of nature. It makes for the perfect escape into a world of natural beauty and refreshing atmosphere.

Boise National Forest

Boise National Forest covers over 2,000,000 acres north of the city of Boise. In the summer, visitors are welcome to bike and hike the trails while in the winter it’s open for skiing and snowboarding. You can also take part in water-based activities like boating and water-skiing.

What to do?

  • Run, hike, or bike The Boise Foothills
  • Hit the slopes
  • Visit Bronco Stadium
  • Watch a collegiate game
  • Brave the rapids
  • Visit the Idaho Botanical Gardens
  • Take a journey through Basque Country
  • Visit the Boise Zoo
  • Attend a Boise Hawks, Idaho Steelheads, or Idaho Stampede game
  • Watch a comedy show
  • Visit the Boise Art Museum
  • Take a stroll downtown
  • & so much more!

Fun Facts

  • BEST City for Men to Live (2013) - Men's Health
  • #4 The CNN 10 Dare To Go (2014) - cnn.com
  • #1 The 10 Best Cities to Move to in 2014 - simplemovinglabor.com
  • #1 Cities ‘Getting It Right’ (2014) - Time Magazine
  • #1 Top 10 Best Cities for Kids in 2014 - Livability.com
  • #1 Mountain Biking Town - Bike Magazine
  • #1 Adventure City - National Geographic
  • #1 Top 10 Cities Where Salaries Are Increasing (2013) - Forbes Magazine
  • #11 100 Best Places to Live (2013) - Livability.com
  • #15 Fastest Growing Cities in the US (2013) - Forbes Magazine
  • #4 The 9 Fittest Towns of the West (2012) - Sunset Magazine
  • #4 The Healthiest Cities for Women (2012) - Women’s Health
  • One of America’s Best River Towns (2012) - Outside Magazine
  • #2 Best Cities For Raising A Family (2012) - Forbes Magazine
  • Overall Winner for Best Towns in 2011 - Outside Magazine
  • Best Towns: #1 Overall Town in the Western U.S. (2010) - Outside Magazine
  • One of the Top 20 Towns of the Future (2010) - Sunset Magazine 
  • #8 Hotspot for Young Professionals to Live and Work in the U.S. (2009) - Next Generation Consulting
  • #4 Best Places to Live 2009 - U.S. News & World Report
  • #9 Best Place for Business and Careers (2009) - Forbes Magazine

All about The Boise..

The Boise encompasses timeless style in a slimmer traditional frame. It can easily transition between a fashion forward statement to an every day necessity. It's a smaller traditional piece that pays tribute to the city it's named after.


  • Handmade from sustainably sourced wood
  • CR39 lens / 100 UVA-UVB protection
  • Stainless steel spring loaded hinges
  • Frame size: 52-20-138
  • Water-resistant
  • Face Shape Guide Click Here

Quote inside:

Get up, stay down


For a 20% discount on The Boise (this weekend only) use the promo code: Boise20 

« 10 EASY Long-term Changes to Make this Earth Day