Proof Updates

  • Introducing Wylder
    Introducing Wylder

    Photo courtesy of Abbi Hearne We are so excited to introduce you to Wylder - a new kind of online store. Bridging the gap between the urban and outdoor worlds by focusing on well-curated clothing, gear and lifestyle goods, Wylder is the place to find the best products, read inspiring stories, and engage with a community of like-minded outdoor lovers. It’s a B-Corp to boot, which means that giving back - to our communities, to the planet, and to causes that matter - is hard wired into the business. Co-founded by Lindsey Elliott and Jainee Dial, Wylder was born out...

  • Local Do Good: The Refugee Project
    Local Do Good: The Refugee Project

    Doing good locally and globally is an essential part of Proof. We recently partnered with Barber Town Eye Care, Eagle Vision One and the English Language Center of Boise to help elderly refugees in our community see things a little more clearly.  With uncorrected vision, these refugees have had a hard time learning English, which is essential to their independence in our country. The Idaho Lions Foundation conducted initial exams and passed along the individuals who needed further exams and possibly prescriptions. Barber Town and Eagle Vision donated their time and resources to conduct the full eye exams, and we were fortunate enough to equip...

  • Proof Frontier Project: Tehani Friesen
    Proof Frontier Project: Tehani Friesen

      See more of Tehani's photos on her Instagram.  

  • Boarding for Breast Cancer + Chasing Sunshine Project Update
    Boarding for Breast Cancer + Chasing Sunshine Project Update

    October is Breast Cancer Awareness month, and we couldn't think of a more perfect time to update you on the incredible work our Ambassador Megs Pischke is doing with Boarding For Breast Cancer.  You may remember that we released a collaboration frame with B4BC and Megs last year, with proceeds benefitting Chasing Sunshine Project. Chasing Sunshine Project aims to connect breast cancer survivors with nature-based wellness and sustainability experiences that enhance their path of healing and long-term survivorship. Chasing Sunshine Retreats are tailored specifically towards young breast cancer patients and survivors. The retreats are led by Megs and her team...

  • Proof Frontier Project: Carter Yocham
    Proof Frontier Project: Carter Yocham

    Find more images at @carteryocham PHOTO CONTEST: Don't miss out on the Instagram photo contest we're hosting with Carter + Kavu! We’ve teamed up to bring you some rad prizes for the best photo showing us what you’re doing to bring in the Fall season in with style. Hiking, Biking, Climbing, you name it! All photos are welcome to enter. Contest ends October 5th, 2016. Head over to Carter's Instagram for all the details! 1st place - A pair of Proof shades, a trucker hat and a Onder Suit from Kavu! 2nd place - Trucker hat from Kavu 3rd place -...