• Proof Frontier Project: Heather + Bryant Goodman

    Proof Frontier Project: Heather + Bryant Goodman

    To see more from Heather + Bryant visit their website or Instagram.

  • Proof Frontier Project: Emily Rowe

    Proof Frontier Project: Emily Rowe

    Escape from this cold December day with Emily's Proof Frontier Project, complete with summery Florida vibes. A little from Emily on her project: "The VW bus backdrop is a super hidden spot in Winter Park. The guys who own that spot are one of the largest repairers of VW buses in the country and have the first (and arguably most rare) VW in the back of their warehouse, a 21 window!" Check out her project below to see more! Find Emily's endless summer lifestyle on Instagram, @emily.sea.

  • Tamarack Resort x Proof Eyewear

    Tamarack Resort x Proof Eyewear

    Press Release: Tamarack Resort and Proof Eyewear Announce Partnership Boise, Idaho –Tamarack Resort and Proof Eyewear have announced a renewed partnership for the upcoming winter season. Both companies take pride in Idaho’s rich heritage and recreational opportunities. The partnership forges an authentic local passion for the Gem State. Both Tamarack and Proof share similarities in the vision that they each have for Idaho’s potential and are ready to put Idaho in the spotlight it deserves. “Personally, I’ve spent the past ten years watching Tamarack develop into this incredible resort which makes it even more exciting to be partnering with them....

  • Introducing Wylder

    Introducing Wylder

    Photo courtesy of Abbi Hearne We are so excited to introduce you to Wylder - a new kind of online store. Bridging the gap between the urban and outdoor worlds by focusing on well-curated clothing, gear and lifestyle goods, Wylder is the place to find the best products, read inspiring stories, and engage with a community of like-minded outdoor lovers. It’s a B-Corp to boot, which means that giving back - to our communities, to the planet, and to causes that matter - is hard wired into the business. Co-founded by Lindsey Elliott and Jainee Dial, Wylder was born out...

  • Local Do Good: The Refugee Project

    Local Do Good: The Refugee Project

    Doing good locally and globally is an essential part of Proof. We recently partnered with Barber Town Eye Care, Eagle Vision One and the English Language Center of Boise to help elderly refugees in our community see things a little more clearly.  With uncorrected vision, these refugees have had a hard time learning English, which is essential to their independence in our country. The Idaho Lions Foundation conducted initial exams and passed along the individuals who needed further exams and possibly prescriptions. Barber Town and Eagle Vision donated their time and resources to conduct the full eye exams, and we were fortunate enough to equip...