Proof Updates

  • The El Salvador Project
    The El Salvador Project

    Boise, Idaho​– ​Proof Eyewear is eager to announce a Do Good Project that will serve the communities of El Salvador. Proof is partnering with HELP International in executing projects related to economic development, environmental conservation, education, and visual health. The limited edition El Salvador Project Sunglasses will release online A​pril 7th,​ and 100% of proceeds will benefit the project expected to raise over $12,000. Proof’s founder and CEO, Brooks Dame, is excited to join forces with HELP International for the project, “We’ve worked with HELP in the past and admire their initiatives. The partnership will make it possible for volunteers to join...

  • #ProofFrontierProject || Golden Moments Media
    #ProofFrontierProject || Golden Moments Media

    I like creating shoots where I have full control without any high expectations. I prefer doing laid-back lifestyle shoots versus shoots where you're posing the models. I love natural light and anything that has to do with being outside. Lately I've been shooting a bunch of weddings in boise and wanted to get out and do something fun. My friend Lance purchased a bunch of smoke bombs which was the perfect excuse to get out and shoot! We wanted to shoot somewhere that looked over Boise, so we headed up to Table Rock right outside of town.   www.GoldenMomentsMedia.comInstagram: @goldenmomentsmediaFacebook: Golden Moments Media           ...

  • #ProofFrontierProject || Francisco Gonzalez
    #ProofFrontierProject || Francisco Gonzalez

    I’d describe as my shooting style is like a soup, a combination of all my experiences and those i look up to. I come from a background of shooting concerts, documentaries, fashion and people i love, so i approach every shoot in a creative and unique way. I really wanted to showcase the glasses in every day life in the way my friends would wear them. I shot all in Southern California, i shot in 3 spots this shoot with 3 of my friends. Dos Lagos Plaza in Corona, A bridge in Yorba Linda, & Metro Station in Orange. I’m all bout finding...

  • Local Do Good: Salvation Army
    Local Do Good: Salvation Army

    Last week, the Proof team took a break from the usual Friday and headed over to the Salvation Army Food Pantry located on State St. in Boise, ID. The team welcomed guests, sorted through food and helped Jerry fulfill his weekly duties.  Here's some photos: More About The Salvation Army From its inception, The Salvation Army has relied heavily on volunteers who support it's programs. Often referred to as "the army behind The Army," volunteers play a crucial role The Salvation Army's ability to provide quality social services for the entire community. Volunteers are valuable assets in The Salvation Army's efforts to meet the changing...

  • #ProofFrontierProject || Tana Photography
    #ProofFrontierProject || Tana Photography

    I'm blessed and forever grateful to be making a living photographing. I have an advertising/art degree and I think that makes me lean naturally towards a brighter, editorial look. I like to shoot with an urban feel and a bit of complexity, and over the last few years I've been working on bringing some "grit" to my typically clean esthetic.  Inspiration for photographing this style shoot, and any shoot really, comes from the personality of my subjects, and just the goal of exercising and releasing creativity...photographing for the sake of creating art. Specifically for this session I wanted to capture intense Victorio and his beard. : ) I shot this session...

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