• 4th of July Sale

    4th of July Sale

    Enjoy discounts on our top Red, White & Blue Sunglasses + FREE shipping within the Continental U.S. until Independence Day by using the code: LANDOFTHEFREE The Ontario, $95 ($115 value) The Hayburn, $95 ($110 value) The Federal, $95 ($125 value) The McCall, $95 ($115 value)

  • Proof Frontier Project: Charity Hestead

    Proof Frontier Project: Charity Hestead

  • Adventure Outpost: Owyhee River

    Adventure Outpost: Owyhee River

      In late May, top brands from the outdoor industry got together for the second annual Adventure Outpost, an opportunity for like-minded brands to network, test out product, and create content alongside outdoor influencers. For three days, the crew ventured 50 miles down the Owyhee River through rain, wind, and sleet but most importantly had a hell of a time.   PHOTO JOURNAL   VIDEO   If you'd like more information about Adventure Outpost, please email us at press@iwantproof.com

  • Father's Day Gift Guide

    Father's Day Gift Guide

      Father's Day is around the corner and if some of you still have no idea what to get your dad or have just been putting it off, we got your back! Here is a gift guide for three different types of dads: the outdoors, adventure dad, the tech dad, and the DIY loving dad!  The Tech Dad 1) FitBit The FitBit is great because it tracks everyday activity from steps walked to calories burned! Plus it looks super cool.     2) Apple Watch The Apple Watch isn’t your average watch. Not only does it tell you the time,...

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