Introducing Wylder

Posted on by Keara Donick

Photo courtesy of Abbi Hearne

We are so excited to introduce you to Wylder - a new kind of online store. Bridging the gap between the urban and outdoor worlds by focusing on well-curated clothing, gear and lifestyle goods, Wylder is the place to find the best products, read inspiring stories, and engage with a community of like-minded outdoor lovers. It’s a B-Corp to boot, which means that giving back - to our communities, to the planet, and to causes that matter - is hard wired into the business.

Co-founded by Lindsey Elliott and Jainee Dial, Wylder was born out of the need for better products to pursue outdoor passions and the desire to tell the story of adventure from a woman's unique perspective.

Part of Wylder’s mission is to also serve as a platform for content that tells the authentic, gritty, honest stories of women in the outdoor realm. The content portal is designed to support and give voice to ladies who are pushing boundaries in science, activism, conservation and athleticism.

Photo courtesy of Aly Nicklas

As Utah's first female-owned registered Benefit Corporation, Wylder believes business can be a powerful force for social and environmental change. Through partnerships with several non-profit organizations— like American Rivers, Outdoor Alliance and the B-RAD Foundation —Wylder has developed a shopping model that empowers social change agents. It’s also a robust marketplace of the most environmentally innovative, durable, and well-designed products out there.

Wylder believes that when people have a closer relationship with wilderness, they care more about protecting it which is why it’s a priority to embolden their community to become more involved in stewardship projects and grassroots activism.


Photo courtesy of Aly Nicklas

Brands available on Wylder at launch include Patagonia, United By Blue, Free Fly Apparel, Juniper Ridge, Western Rise, Holden, Woolrich, Fjallraven, Parks Project, Mystery Ranch, Carve Designs, Yellow 108 and Proof Eyewear. Non-profit partnerships include A merican Rivers, Outdoor Alliance and The B-RAD Foundation

Wylder is a platform for women who are called to wild places - a community hub to read and share stories, and the get the best, most mindfully sourced outdoor goods. Wyler is a celebration of the modern outdoors woman: dirty feet, salty hair, chalky hands, freckled skin, calloused fingers, and a free spirit. We could not be more excited to support Lindsey and Jainee in this new adventure.

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