#NatureofSummer Coming June 2015
Posted on by Vierra Reid
THE NATURE CONSERVANCY AND PROOF EYEWEAR TEAM UP FOR #NATUREOFSUMMER
PROJECT TO RAISE AWARENESS FOR CONSERVATION
BOISE, IDAHO — As part of its commitment to sustainability and giving back, Proof Eyewear is teaming up with The Nature Conservancy to celebrate healthy outdoor lifestyles and raising awareness for conservation with its #NatureofSummer promotion.
For the entire month of June, Proof Eyewear will donate 100% of the proceeds from the sale of special edition sunglasses, crafted from FSC-certified wood, to The Nature Conservancy. Proof has committed to donating a minimum of $12,000 to the Conservancy through this project.
C.O.O. of Proof Eyewear, Tanner Dame said, "We're really excited to be partnering up with The Nature Conservancy for the #NatureOfSummer Campaign! We full heartedly believe in the lasting differences TNC makes to our lands here in Idaho and all around the world. We believe this project will shed light on the importance of conservation efforts to a younger generation and feel honored to be part of the process."
The design of the shades was inspired by Proof's love of nature and summer. It features a salmon silhouette as a shout out to water and conservation in the West. The inside arm is inscribed with the words “Get lost in nature and find yourself.” 100% of the proceeds from the sale of “Nature Pledge” will go to The Nature Conservancy.
During the promotion, Proof will celebrate healthy outdoor lifestyles and encourage its supporters to learn more about the Conservancy’s conservation work in Idaho and around the world.
The sunglasses will be available for purchase online at iwantproof.com starting June 5th.
Learn more about what The Nature Conservancy is doing to help Chinook salmon and steelhead in Idaho: http://www.nature.org/