Do Good Program - Current Updates

  • The Nature Conservancy Project
    The Nature Conservancy Project

    As part of our commitment to sustainability and giving back, we teamed up with The Nature Conservancy​ to celebrate healthy outdoor lifestyles and educate the importance of conservation. For the entire month of June, 100% of the proceeds from the sale of special edition sunglasses was donated to The Nature Conservancy totaling over $12k. The design of the shades was inspired by our love of nature. It features a salmon silhouette as a shout out to water and conservation in the West. The inside arm is inscribed with the words “Get lost in nature and find yourself.” We full heartedly...

  • The El Salvador Project
    The El Salvador Project

    Proof Eyewear and HELP International teamed up to serve the communities of El Salvador in Central America. The project started with the design of special edition sunglasses with limited quantities available for purchase. The colorful print on the wooden frames was inspired by internationally recognized Salvadoran artist, Fernando Llort Choussy. Each frame was handcrafted using a complete skateboard deck with the printed El Salvador Project graphic, showing that the purchase was part of something bigger.100% of the proceeds from the sale of the special edition frame was donated to the El Salvador Project where Proof Eyewear & HELP International volunteered...

  • The Nepal Project
    The Nepal Project

    After the first earthquake hit, we wanted to act quickly to raise funds for disaster relief and rebuilding efforts in the Himalayan nation. On May 1st & 2nd, 100% of all online sales at iwantproof.com was donated to HELP International who had already started organizing aid for the devastation faced. Our customers came together from around the globe to support the relief efforts in Nepal.  As a whole, we were able to donate over $6,000 which exceeded our expectations and reminded us that we're all global citizens who are willing to lend a helping hand in times of need. Our...

  • The India Project
    The India Project

    One out of every three blind people in the world lives in India; this shocking figure is denoted to poor socio-economic development and an inefficient eye care service in the country. About 80%-90% of the blindness is either curable or preventable.  Through the purchases of India Project Sunglasses, Proof was able to donate $25,000 to Aravind Eye Care Systems that in turn built two eye clinics in Pathamadai & Vadamadurai India.   Both eye clinics still service the Indian population through cost and time efficient cataracts surgeries. These surgeries drastically change the life trajectory of thousands each year.

  • Look Good. Do Good in NYC
    Look Good. Do Good in NYC

    Treasure & Bond in NYC is a prime example of our motto 'Look Good. Do Good' as 100% of all their after-cost profits go directly to two groups in the community every quarter.  In hopes of reaching as many people as possible, they change the groups benefiting in the NYC communities; currently they're helping the Police Athletic League, Inc. and The Leukemia and Lymphoma Society (NYC Chapter). If your in New York and want to check out the Proof Collection, swing by the store and see for yourself what Treasure & Bond has to offer. The storefront is located at 350...