Ladies and Gentleman, let us introduce you to the Hayburn and the Sawtooth!

We are very excited to broaden our line with some new very unique styles with a classic, timeless feel, and always incorporating the modern Proof twist. The Hayburn Crystal with Polarized Lenses Navy/Pinstripes with Polarized Lenses   As we bring … Continue reading

It is Earth Day, what are you doing for the planet?

Over here at Proof we have dedicated to planting a tree for every pair of glasses bought from our site today.  So on this wonderful celebration of mother earth help plant some trees by buying some glasses! What are your … Continue reading

If you are NYC go check out Entrepreneur!

We recently ventured to the Big Apple for the Vision Expo.  In our spare time we were able to hit up some shops that carry Proof.  This particular shop has a different angle than any other shop we are in. … Continue reading

Come on Baby Light My Fire! Proof Eyewear Wood Lighter

With summer upon us we had to make moves.  The one camping essential that helped the cavemen evolve and changed the human experience. FIRE.  With our new wood lighter some might find it a bit ironic.  Yet, with the hardwood … Continue reading

Vision Expo East 2013! Come check out the Proof Booth #2075!

As we adventure into the optical eye game we must take new steps, this year that step is Vision Expo East. Right now some of the crew are in New York presenting our ECO line to some of the top … Continue reading

Sweatshirt For The Masses

The Chief sweatshirt is super soft and made for comfort, and it is super comfortable. A great choice to stay warm on those cold winter days, or stay even warmer on hot summer days… http://www.iwantproof.com/wp-content/uploads/2013/02/IMG_1789small.jpg

Check it out the Fun everyone had at our booth at the MAGIC Trade Show 2013!

We were able to team up with a great group to bring a fun new spin to the Magic Trade Show. Photo Booth by http://www.onomonomedia.com/gallery These guys were great and did an awesome job, Check them out! If you were at the show … Continue reading

Check out our Apparel line we have been working on!!!!!

We have been working hard to bring some apparel to support our shades.  We have a range of T-Shirts, hats, tank tops, beanies, and sweatshirts.  Here are some samples of what we have going. It’s always summer somewhere, get fresh … Continue reading

Proof Eyewear on ABC’s Shark Tank Feb. 22 !

Recently the boys of Proof decided to try to go onto ABC’s Shark Tank.  It was in a whim and they instantly bit,  flying the boys to L.A. to do the initial shoot.  Then later flying out to Boise where … Continue reading

Five Valentine Gifts your guy/gal will surely love!

Proof Staff Hand picked five products that will surely impress your sweetheart this Valentine’s Day! If you are still looking for the perfect gift for your guy/gal here our five products that 1.) The First product we chose is our … Continue reading